Tenderheaded

_{Packaging & Branding
2021}

What I’ve Done:
_{Naming
Brand strategy
Package design
Illustrations
Copywriting
Advertising}

Tenderheaded is a line of overnight curly hair products. Tenderheaded sets itself apart by celebrating Black joy and the wonder of childhood. While helping Black kids we also want to support their families. We know that late night routines and taking care of natural hair can be hard to manage. But, with family at your side, you’ll find growth in more ways than one.

Products

Products shown:
_{Leave-in conditioner
Shampoo
Hair Growth Oil
Curling Cream
Hair Mask}

Collateral